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Showing posts from May, 2016

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Ordering Food is Like Choosing Netflix Show

Every company has this same question that is asked by themselves everyday: How can we provide the most unique offering to our costumers? How can we win our cuctomers’ mind and heart? The type of question Grab also have. The Singaporean transportation network company has been expanding in Indonesia eversince it’s appearance in 2014. 

Tokopedia Tech a Break: Semua Data Dipegang Tim IT

Dalam sesi Tech a Break #12: "Driving Growth through Digital Marketing" By Tokopedia, Wisma 77 Slipi, Jakarta [24/5/16], Marketing & Sales Lead, Telkomsel MSIGHT, Marvin Mahadharma Muditajaya mengungkapkan, dalam mencari konsumen potensial untuk target campaign, pemasaran lewat digital juga dapat menyeleksi dari konsumen pengguna kartu kredit. Bisa dari notifikasi sms. Pertanyaan pun muncul dari seorang peserta: bagaimana dengan  privasi dan keamanan bagi pengguna? Bukankah data pengguna dienkripsi?